Gentle readers, I am bringing you news of a matter so important, it may cause a panic amongst seaside folk. Then again, it may not. Apparently, Crusha Lime-flavoured milkshake mix is no more. I know, world-shaking news.
Below is the letter to the Times on October 17th that alerted us to this catastrophe:
Sir, I am writing to mourn the passing of the Crusha lime milkshake. This is not a trivial regret.
Fifty years ago a milkshake was a very rare and wondrous treat, to be savoured slowly, through two straws, to the last noisy slurp of the frothy residue which clung to the sides of that unique glass. I can still remember as a child in the 1950s, perched on the high, chromium stool in the seaside café, the almost unbearable anticipation as the syrup, milk and ice-cream were whisked noisily to produce that marvellous nectar.
Now, lime milkshake is no more. When last it made a rare appearance on the shelves of my local supermarket, I bought six bottles, not knowing when next it would be available. I am down to my last 50cc. I cannot bear to use what remains, knowing that the sensory link with my childhood will be for ever lost. I will keep it always for a rare sniff and perhaps a tiny taste to take me back to a long lost, more innocent era.
GB, Chandlers Ford, Hants
However the Crusha web site proudly lists Lime among its current 8 flavours. So is the letter writer just unlucky that his local superstore has not ordered any? Has it really been withdrawn? Do any of you care?
A follow-up letter rather removes the excitement:
Sir, Reading about Crusha lime milkshake (letter, Oct 17) invoked an intense longing for the very same. However, having looked at its website, I not only find that lime is still available but a white chocolate one also. The mix of past and present, old long-forgotten things and technology, is delightfully eclectic. My task now today will be satisfying a craving that I did not know I had.
So it seems I panicked over nothing, and I'm not sure I think it matters. Someone does, at least enough to find a bottle and put it on eBay!
Is there really a shortage or withdrawal (two conditions likely to cause panic in many local citizens)? Is just a repeat of the great Spangles, Aztec and Wispa panic? Did you know that Wispa is back, allegedly due to 'public demand'? The world of confectionery retailing and PR is a curious place - maybe the letter writer works for Crusha and needs to boost sales. Who knows. Who cares. You decide.